Gwyneth Paltrow’s Goop brand ordered to refund customers over unproven vaginal egg benefits

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GWYNETH Paltrow’s lifestyle brand Goop will refund buyers of its vaginal eggs to settle a lawsuit over their unproven health benefits.

It is the second time the US star’s website has been in hot water after allegedly touting a DIY coffee enema kit which experts warned was dangerous.

 Gwyneth Paltrow's company has come under fire for claiming the eggs can have effects on female hormones

Getty Images – Getty

Gwyneth Paltrow’s company has come under fire for claiming the eggs can have effects on female hormones

Goop is still selling the egg-shaped stones which boast of boosting sexual energy.

But a Californian district attorney taskforce insists the claims are not backed by “competent and reliable scientific evidence”.

Goop has agreed to pay £112,000 in penalties and offer refunds. Paltrow, 45, first plugged the eggs on her website in early 2017. She claimed the £51 jade stone improved orgasms, vaginal tone and “feminine energy”.

The Oscar-winning Iron Man star urged women to clench one in their vagina all day to work the pelvic floor.

 The vaginal eggs are still available to purchase on the website
The vaginal eggs are still available to purchase on the website
 Goop is famous for selling for alternative beauty products

Getty Images – Getty

Goop is famous for selling for alternative beauty products

The jade and £42 rose quartz were also said to balance hormones, regulate periods and improve bladder control. But doctors warned the eggs could lead to bacterial vaginosis and deadly toxic shock syndrome.

Goop’s £17 Inner Judge Flower Essence claims to help prevent depression were also blasted.

Orange County district attorney Tony Rackauckas said: “It’s important to hold companies accountable for unsubstantiated claims.”

Goop has not admitted wrongdoing but said it wanted to settle “quickly and amicably”.

Gwyneth Paltrow’s lifestyle brand Goop comes under fire as watchdog group is alleging the company is making misleading health claims

 



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