GWYNETH Paltrow’s lifestyle brand Goop will refund buyers of its vaginal eggs to settle a lawsuit over their unproven health benefits.
It is the second time the US star’s website has been in hot water after allegedly touting a DIY coffee enema kit which experts warned was dangerous.
Goop is still selling the egg-shaped stones which boast of boosting sexual energy.
But a Californian district attorney taskforce insists the claims are not backed by “competent and reliable scientific evidence”.
Goop has agreed to pay £112,000 in penalties and offer refunds. Paltrow, 45, first plugged the eggs on her website in early 2017. She claimed the £51 jade stone improved orgasms, vaginal tone and “feminine energy”.
The Oscar-winning Iron Man star urged women to clench one in their vagina all day to work the pelvic floor.
The jade and £42 rose quartz were also said to balance hormones, regulate periods and improve bladder control. But doctors warned the eggs could lead to bacterial vaginosis and deadly toxic shock syndrome.
Goop’s £17 Inner Judge Flower Essence claims to help prevent depression were also blasted.
Orange County district attorney Tony Rackauckas said: “It’s important to hold companies accountable for unsubstantiated claims.”
Goop has not admitted wrongdoing but said it wanted to settle “quickly and amicably”.